Runaway Meme's
Wednesday, May 19th, 2004Memetics is the subject of a book that I am reading. The basic idea is that like genes there are ideas or thoughts that are replicated and selected for fitness. These memes spread by human imitation and communication. Memes are selected for their ability to capture our attention in the face of other competing memes, and for their ability to induce in us the need to spread these ideas. A meme is that catchy tune that you can’t stop humming and everybody around you humming it now too. The hard part about accepting this is the fact that we don’t control these memes, in fact the good memes control us. You didn’t mean to hum that tune in a meeting and get it stuck in everybody else’s head. It robs you of a little bit of your free will.
So I was sitting in the dentists office today and that hygienist says don’t worry this won’t hurt. I thought to myself of course it won’t, you don’t need to tell me that. When has it ever really been painful to get your teeth cleaned, but then it happened I got scared and winced as she started. Of course it didn’t really hurt. The painful dentist meme was taking control, in the face of a professional reassurance, my collective experience, and my rationalization I still winced. That’s pretty powerful for just an idea. It makes you wonder what’s really running the show up in your head.